What a page is being paid to say, and how to see it

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A page that only ever reaches favourable conclusions is not necessarily dishonest, but it has never demonstrated it would publish an unfavourable one.

Look for what the page stands to lose

A page that only ever reaches favourable conclusions is not necessarily dishonest, but it has never demonstrated it would publish an unfavourable one. The useful signal is a negative finding that cost the publisher something -- a failed check, a retraction, a recommendation withdrawn. Its absence across an entire site is the pattern worth noticing.

Disclosure tells you less than method

An affiliate notice is now standard and tells you almost nothing, because honest and dishonest pages both carry it. What separates them is whether the page says how it reached its conclusion: what was tested, when, and what the result was. Method is harder to fake than a disclaimer.

Check whether anything was ever retracted

A publisher who has corrected themselves in public has demonstrated a mechanism for being wrong. One who never has may simply be new, or may not have a mechanism at all. A corrections page that is empty is less informative than one with entries.

Dates that never move, and dates that move too neatly

A page restamped daily with no change to any figure is running a script, not a test. A page never updated at all is reporting history as though it were current. Both are visible in a minute by comparing the stated date against whether any number beneath it has changed.

Comparisons that always resolve the same way

A page comparing several options is only useful if the recommendation varies with the question. Where every comparison lands on the same option regardless of what is being asked, the comparison is decoration around a conclusion fixed in advance.

The strongest signal is a specific checkable number

Anyone can write that something is good. A page stating a figure, with a date and a method, has exposed itself to being contradicted. That exposure is the whole of what separates a review from an advert, and it is visible without trusting anyone.

Apply it to this page too

The same test should be run against anything we publish. If a claim here is not accompanied by what was checked and when, treat it exactly as you would treat it anywhere else.

Disclosure is required and often buried

Paid endorsements must be disclosed in most jurisdictions, and compliance ranges from prominent to technically present. Finding the disclosure takes a moment and tells a reader which document they are reading.

Specific criticism is the strongest tell

Content that names a concrete drawback and does not resolve it in the subject's favour is behaving unlike an advertisement. Generic balance that concludes positively is a common format and signals less.

Where to check this independently

The claims on this page about what a page is being paid to say, and how to see it can be checked against sources outside this site:

HEALTHYLIFE10 is the code these checks are run against: 10% sitewide at growthguys.com, reusable, no account needed. Each day's result is kept at the evidence index, and the full code page sets out the method.

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